What is Midjourney V7?
Midjourney AI Releases Midjourney V7 Image Generation Model in Alpha, Comes With a Faster and Cheaper Draft Mode. However, the new model packs improvements in text prompt understanding, image quality, and feature coherence.
Previously, users could only enter text prompts and attach images to guide the generation process. The model could incorporate various user-uploaded and attached images, including other Midjourney creations, to influence the style and subjects of new generations.

Midjourney V7
MidJourney 7.0 is an advanced artificial intelligence tool designed to generate images from text. As the latest update of MidJourney.com, version 7.0 releases Alpha version.
Discover: Midjourney Alpha Website (Web App)
What New in Midjourney V7
V7 is a powerful model. It understands text prompts better, creates stunning image prompts, and provide higher-quality images with rich textures. It also improves the accuracy of details in bodies, hands, and objects, making everything look more realistic and well-structured.
Midjourney V7 is the first model with personalization enabled by default. To use it, you need to unlock your personalization, which takes about 5 minutes. You can turn it on or off anytime. This feature helps the model better understand your preferences and create images you find beautiful.
Our next big feature is “Draft Mode.” It costs half as much and generates images 10 times faster. It’s so quick that, on the web, we switch the prompt bar to a ‘conversation mode.’ You can simply tell it to replace a cat with an owl or change the scene to nighttime, and it will adjust the prompt and start a new image automatically.
Just click ‘Draft Mode,’ then tap the microphone button to turn on ‘Voice Mode’—where you can speak your ideas and watch the images appear like flowing dreams.
If you want to run a draft job explicitly you can also use --draft
after your prompt. This can be fun for permutations or --repeat
and more.
Draft mode is a great way to explore ideas quickly. If you like an image, just click ‘enhance’ or ‘vary’ to re-render it in full quality. Keep in mind that Draft images are lower quality than standard mode, but they maintain a consistent look and style, making it a reliable way to refine your ideas.
V7 launches with two modes: Turbo and Relax. Our standard speed mode requires more optimization time, and we plan to release it soon. Keep in mind that turbo jobs cost twice as much as a normal V6 job, while draft jobs cost half as much.
Additional features: Upscaling, editing, and retexturing will temporarily revert to V6 models, but updates are on the way. Moodboards and SREF are functional, and overall performance will continue improving with future updates.
Roadmap: Expect new features every one to two weeks over the next 60 days. The most significant upcoming update will introduce a new V7 character and object reference system.
Here’s a peak at what’s possible in draft mode.
How to use MidJourney V7?
To use it, you’ll need to rate approximately 200 images to create a Midjourney “personalization” profile if you haven’t already. This profile customizes the model to match your visual preferences. V7 is the first Midjourney model to have personalization enabled by default.
Once completed, you can toggle V7 on or off through Midjourney’s website or, if you’re part of its Discord server, via the Discord chatbot. In the web app, you can easily select the model from the drop-down menu next to the “version” label.
Join the Midjourney 7 Discord server (https://discord.com/invite/midjourney) for access to Midjourney v7.
Or, visit the Midjourney Alpha website to create an account.
- Access Settings: Type “/settings” in the Midjourney Discord server or direct message to the Midjourney bot.
- Choose V7 from the dropdown menu or manually type “–v 7” after your prompts.
Discover: Midjourney Login
AI ART Tool | Midjourney v7 |
---|---|
Category | Image Generator |
Feature | Text to Image |
Accessibility | Available on Discord |
Launch Date | 4 April 2025 |
Version | v7 |
Official Discord | Join here |
Practical Examples Using Midjourney V7
In this section, I’ll share some examples that showcase how Midjourney V7 enhances the creative workflow.
1. Create images with text
Prompt: “A digital poster for a jazz night event with the words ‘Smooth Sounds Tonight’ in glowing letters”
Let’s say I’m the owner of a cozy cocktail bar, and I want to promote a weekly jazz session. I don’t have a graphic designer on hand, but I want something that feels like the vibe of my place—moody lighting, glowing neon, and smooth atmosphere.
Midjourney V7 know my prompt very well to place the phrase “Smooth Sounds Tonight” directly into the design. The text isn’t always ok, but for mockups and quick promo ideas, it’s incredibly useful.
I got these ones toggling personalization on:

And these ones without personalization:

2. Test character consistency across prompts
Prompt: “A young girl with short black hair and green eyes wearing a yellow raincoat, holding a lantern in a forest”
Let’s say I’m writing and illustrating a children’s story about a curious little girl who explores magical places. In one scene, she’s wandering through a mysterious forest with a lantern. In another, she’s back in the library, researching the creatures she saw.
From Midjourney V7, I can keep her look consistent across different settings—from her green eyes and short black hair to her signature yellow raincoat. This is huge for storytelling, especially when you’re building a character that readers will recognize from scene to scene.
MidJourney V7 makes it easier to maintain character identity visually without redrawing from scratch.

This is the image I liked the most:

Now, there are a couple of options you can play with when you get your image:
- Vary: Creates new images that are similar to the one you’ve selected.
- Subtle – Makes small changes to the image (e.g., slightly different lighting, pose, or details)
- Strong – Makes bigger changes while keeping the overall idea (e.g., new background, new composition)
- Upscale: Generates a larger, higher-quality version of your selected image. This version is ideal for printing, sharing, or using in presentations.
- Rerun: Repeats the exact same prompt, which may give you a slightly different result each time (good for exploring randomness). Use Rerun to generate a fresh take with the same idea
- Editor: Lets you edit specific parts of the image with or without changing the original prompt. Use Editor if you want to tweak part of the image.
- Use in Prompt: It lets you take elements of the current image and reuse them in your next creation.
- Image: Use the picture itself as a reference in a new prompt
- Style: Borrow the artistic style (e.g., lighting, texture)
- Prompt: Reuse the original prompt text
For my preferred image, I am going to use the image asa reference for my next prompt, which is “Same girl sitting in a library reading a book”

The character consistency is not perfect, but it’s close to what I need.
3. Create moodboards
Prompt: “A medieval castle at sunset, warm tones, cinematic lighting”
Imagine I’m a filmmaker working on a pitch for a fantasy movie. I need to convey the look and feel of a key scene—an ancient castle glowing in the last light of day, with a magical, dramatic vibe.
Instead of spending hours searching for reference photos or manually editing images, I can just describe the mood: warm tones, cinematic lighting, sunset. Midjourney V7 picks up on these words beautifully and creates a rich, moody image that fits my vision.
This kind of quick color grading via prompts is perfect for building moodboards, setting the tone for branding, or visually communicating ideas to a team.

4. Generate a product concept from scratch
Prompt: “An electric bicycle designed for city commuters, modern style, white and silver color palette, minimal background”
Let’s say I’m a startup founder with an idea for a next-gen electric bike—lightweight, stylish, and made for urban commuters. I want to create a few concept visuals to share with my team, pitch to investors, or even test on social media.
With Midjourney V7, I don’t need a 3D model or product photos. I can describe my vision in plain language, and the model generates a clean, high-concept image. I use Draft Mode to explore different shapes and styles quickly, then upscale my favorite for a polished, high-quality render.
This is great for early-stage prototyping or visual storytelling—especially when you want to move fast and make an impression.

5. Design a branded social media post
Prompt: “A minimalist Instagram ad for a skincare brand, pastel color palette, with a bottle of serum and a short tagline ‘Glow Daily’”
Imagine I’m a freelance social media manager working with a new skincare brand. The client wants to see a few visual concepts for a campaign, but we don’t have product photos or a designer on hand yet.
With Midjourney V7, I can quickly mock up a clean, branded Instagram ad by describing the look I want: soft pastels, a serum bottle, and a catchy tagline. V7 handles product placement and background balance much better now, so the result actually looks like a real ad.
This is perfect for testing different visual directions with clients or creating temporary content while waiting for a full design shoot.

Now, from the images that MidJourney has produced, I am interested the most in the last one. But I would like to modify the image. There are a couple of things I could do. First I could edit the image directly in the editor.

Alternatively, or in addition, I can hover over the image I like and click ’’Enhance’’. MidJourney will improve the image and will give me again four different options.


6. Conversational mode to rapidly explore variations
Prompt: “A mountain cabin surrounded by autumn trees”
Second prompt (using voice mode): “Make it winter”
Something great about MidJourney is the conversational mode.

Imagine I’m a web designer working with a travel company that wants to showcase a mountain cabin getaway across different seasons. The team and I are having a virtual meeting, and we want to brainstorm ideas. I turn on conversational mode and start by generating an autumn scene—warm colors, falling leaves, cozy vibes—enabling voice mode.
Then, I simply say: “Make it winter.” In seconds, the scene updates—now it’s snowy, serene, and frosty, all while keeping the same cabin and layout.
This kind of real-time scene variation is perfect for testing moods, comparing options, or planning seasonal campaigns without having to retype full prompts or wait long for results.

7. Create images based on another image
Prompt: “Post-apocalyptic superhero in a dystopian and futuristic world”
Let’s say I’m working on a personal comic project and want to visualize myself as the main character—a lone superhero surviving in a futuristic, dystopian world.
With Midjourney V7, I can upload a photo of myself and use it as a reference for generating custom artwork. This feature lets the model build on your facial features, pose, or general vibe, blending it with the style and theme of your prompt.
So when I combine my photo with a prompt like “post-apocalyptic superhero in a dystopian and futuristic world”, V7 gives me high-concept visuals that look like me—reimagined in another world.
It’s an amazing tool for character creation, cosplay design, or even visual storytelling where you want to put yourself into the scene.


8. Create a style reference
Prompt: “Interior design moodboard for a modern Scandinavian living room, neutral tones, natural materials”
Let’s say I’m an interior designer working on a proposal for a new client. They’ve asked for a Scandinavian-inspired space—clean lines, cozy textures, and a calm, neutral palette.
Instead of pulling random images from Pinterest, I use Midjourney V7 to generate a cohesive moodboard tailored to the exact style I have in mind. The model now understands prompts like “natural materials” and “neutral tones” more accurately, so all the images feel like they belong together.

Example Source: Datacamp
Midjourney CEO David Holz explain V7 as a “totally different architecture” in a post on X.
“V7 is […] much smarter with text prompts,” Holz continued in an announcement on Discord. “[I]mage prompts look fantastic, image quality is noticeably higher with beautiful textures, and bodies, hands, and objects of all kinds have significantly better coherence on all details.”
V7 comes in two versions: Turbo, which is more expensive to operate, and Relax. It also introduces Draft Mode, a new tool that generates images 10 times faster and at half the cost of the standard mode. While Draft images have lower quality, they can be easily enhanced and re-rendered with a single click.
Moreover, A number of standard Midjourney features aren’t available yet for V7, according to Holz, including image upscaling and retexturing. Those will arrive in the near future, he said, possibly within two months.
“This is an entirely new model with unique strengths and probably a few weaknesses” Holz wrote on Discord. “[W]e want to learn from you what it’s good and bad at, but definitely keep in mind it may require different styles of prompting. So play around a bit.”

In brief testing, V7 adhered reasonably well to given prompts.

Midjourney v7 discord
You can execute with the Midjourney Bot on Discord. Additionally, the midjourney community is supportive, encouraging, and ready to share their experiences with users.
Midjourney V7 Release Date
Midjourney released its latest image-generation artificial intelligence (AI) model, V7, on Friday, 4 April 2025!
FAQ’S
Yes! Midjourney Alpha web app available for Use Online. However, only anime mobile app of Midjourney Niji you can download on Android and iOS.
No.
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